Hobson’s Choice?

Gordon Povey
2 min readJun 28, 2021

When it comes to your choice of search engine it can seem like Hobson’s Choice. All that appears to be on offer is a selection of ad-based search engines with not much differentiation, and so most people tend to stick with their browser’s default setting (usually Google).

However, Better Internet Search is different to other search engines because there are no ads (it is also private and free to use). So, at last there is a real choice you can make and you will find the results at least as good as your current search engine, with the benefit that they are delivered quickly with no distractions and no clogging of your screen or bandwidth with all the stuff you don’t want.

We know that today’s browsers try to make it difficult for us to make a free choice (they get paid by leading search engines to make them your automatic default choice). So, a simple guide has been written (currently covering 6 of the most popular browsers) to enable you to change to Better Internet Search in less than a minute.

The link to the guide is here, and the new search engine can be found here.

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Gordon Povey

Serial tech entrepreneur and founder of Better Internet Search.